PMMJ (cheetahmaster) wrote,
PMMJ
cheetahmaster

Welcome to America, 2006

"Movie studios once felt confident they had at least two weekends to sell as many movie tickets as possible before toxic buzz would undermine their multimillion-dollar marketing campaigns. Hollywood executives now say that the proliferation of movie-related e-mail, Internet blogs and text messaging has reduced that window to mere hours...

"Since word of mouth helps good movies while punishing weaker ones, it may result in a new Hollywood emphasis on playability — a film's intrinsic quality — instead of marketability, the easy sales hooks that yield so many forgettable sequels and remakes."
-LATimes.com
Tags: movies, not news
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