"But this is also a commentary on the media. It's hard for progressives to get any coverage when they talk about falling wages or unequal incomes. Yet the mere mention of the former governor of Alaska sets everyone in the media, well, atwitter. 'Palin' is a magic word on the Web, drawing big time page views both from her staunch supporters and from her many critics. Maybe if Trumka turns himself into one of Palin's leading public adversaries, his substantive comments will start getting attention. I would not, however, bet a field-dressed moose on that. And you betcha: I'm fully aware that this blog item will get above-average attention because it contains the magic word."