Points to MTV for 'fessing up that the Hills isn't real.

NO EFFING WAY. The Old Spice Guy is making Free Enterprise 2. Two bombshells in one.

The Old Spice clips are quite amusing! Man, *I* want to get a minor in philosophy/bazooka shooting. The clips mostly run just 30 seconds long, so it's hard not to keep going. I wonder how much the actor gets paid apiece? My favorite is the response to Veletrix: "You'll never experience a seven-course, candlelit dinner at the earth's core, created by a menagerie of tuxedoed magma men..."
BTW, MGK is actually writing about why Canada needs a census, but of course it applies here too. (ObDisclaimer: I'm temping for the U.S. Census.)

Don't worry, even if the stubborn do change their minds, you can't call them on it because it's what they thought all along.

With all due respect to MGK, who I love, the Old Spice campaign really is ground-breaking. Yes, the tactics used are old ones, but the fact that the client--and, more importantly, the legal team--allowed these to go is pretty mind-blowing. Usually, it takes months to get ads through creative, past the client and through the lawyers--and here W+K was putting out creative in less than 30 minutes per spot. That's why it's ground-breaking.