PMMJ (cheetahmaster) wrote,
PMMJ
cheetahmaster

on the reading list, now

"I've been in focus groups, very interesting, where you'll have six or seven or eight diehard beer drinkers. They'll say, 'I only drink,' and they'll - whatever it is - 'Budweiser, everything else is terrible, it's crap, I only drink Budweiser.' Then, you bring in a tray with beer and all the labels pulled off, and they can't find their brand."

NPR discusses The Age of Persuasion: How Marketing Ate Our Culture.

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