"If you take a quick look the New York Times Best Sellers list for October 2nd you should see something interesting and it is easy to figure out - Batman occupies almost half of the comic book listings! Nine out of a possibly twenty in fact and a third of those comics are almost two decades old at this point... This, of course, tells us two very obvious things: 1) Batman is arguably the most popular superhero in print right now. Even on other NYT lists, he almost always charts multiple books and, in the Direct Market, has the highest selling book that isn't an event book. And 2) the Internet is wrong, again."