"Time Warner division Warner Bros. announced the formation today of DC Entertainment, Inc., which will 'be charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment.' ...The new company will concentrate on feature films, television, and interactive entertainment in addition to comics. Paul Levitz, who’s been president and publisher of DC Comics, is moving to writer, contributing editor, and over-all consultant to DC Entertainment."
Quick reactions, both good reads, from Weekly Crisis and MGK.
[UPDATE: check out this piece on LATimes. Also, whoah.]